Ted Talks about Human Centered Design

David Kelley: The future of design is human centered.
IDEO filmed Feb. 2002

Designing behaviors and personality into products - previously, designs were presented using 3D models and 3D rendering, but now there is more focus on internal video production to produce high quality demos for the customer.

Prada wanted a new kind of store with a cultural role, so now everything has rf tags, so you can scan an item and view a model wearing the item. Magic mirrors with a 3 second display allow customers to view themselves in a full turn to see what the clothing looks like from the back.

A ubiquitous heart defibrillator is saving lives and the spyfish camera allows boat riders to see the creatures underneath the both without getting into the water using wireless remote control, graphics and ambient sounds.

Imagine that, designing something with the user in mind.